Shenzhen Universiade 2011 – Shenzhen Embraces the World
Friday, August 12th, 2011
From 12 to 23 August Shenzhen proudly hosts the Shenzhen Universiade 2011. The Universiade is a major multi-sport event organised for university athletes from around the world by the International University Sports Federation (FISU). The name is a combination of the words “University” and “olympiad”.
The colorful Shenzhen Universiade 2011 ‘Happy U’ emblem aims to convey the message that the Universiade is a carnival gathering for university students from around the world. The mascot, “UU”, is a smiling face developed from the Happy U designed to embody the great vitality and uplifting spirit typical of the young people competing in the games. The slogan, “Start Here”, demonstrates the Universiade’s focus on innovation.
The hosting of the Universiade has benefited more than 10 million Shenzhen residents through infrastructure upgrades, for example the opening of new Shenzhen Metro lines, and other urban improvements throughout the city.
To find out more about this great event visit: